Archive for the ‘Press’ Category

Roadster Shop wins HRIA ‘Business of the year’.


Last week during SEMA, the Hot Rod Industry Alliance (HRIA subcommittee) held their annual Awards Reception to honor a number of individuals and companies that have contributed to the street rodding industry and hobby. The event, the second largest banquet during SEMA week, brought together rod companies, builders, promoters and media for a grand evening to celebrate the industry – and to raise money.

The HRIA presented several awards throughout the evening including their new Hall of Fame inductees. Goodguys, the NSRA and ISCA also present special awards throughout the evening. Roadster Shop was honored to receive the ‘Business of the Year’ award.


Roadster Shop chats with C10 TALK

Our own Phil and Jeremy Gerber sat down with C10 Talk last week to discuss how the Roadster Shop came to be, the industry and the new SPEC series chassis. Huge thanks to C10 Talk for having us on!






Street Rodder at SEMA

Street Rodder writeup

Craftsman C-10 Build: Episode 1

Penske shocks now standard on FAST TRACK

PENSKE (Large)

Roadster Shop has teamed up with Penske Racing Shocks to continue to elevate their FAST TRACK line of performance suspension and complete chassis.  All FAST TRACK suspension systems and complete chassis will now exclusively feature custom valved Penske Racing Shocks as standard equipment.  “Penske has long been the bench mark for high performance shock absorbers.  Instead of using a product that compares themselves to the best, we wanted to use the best in an effort to continue to bring our customers the highest quality and highest performance product out there,”  said Phil Gerber V.P. of Marketing for the Roadster Shop.

Aaron Lambert, Director of Competition, Penske Racing Shocks added “We are very proud to be working with Phil & Jeremy Gerber and everyone at The Roadster Shop. They build extremely high quality suspensions, and it is a perfect fit to have Penske Shocks board. We feel the best chassis, and the best shock absorbers on the market make an unmatched feel and quality that can’t be duplicated anywhere else.”

The base shock on all FAST TRACK components will be a non adjustable coil over shock that has been custom valved to the focusing on ride quality and performance handling.  Upgrades are available to double adjustable as well as double and triple adjustable remote reservoir shocks for those who are looking for the pinnacle of tunability and performance.

Penske Racing shocks is the industry leader in custom built high, performance shocks absorber technology.  Penske has been providing custom shock absorbers to all forms of racing for over 20 years. Penske’s products have won a multitude of races and national and international championships in multiple racing series, including NASCAR, Forumla 1, Indy Car, Grand Am DP, American LeMans Series, and many more.  They are proud to be 100 percent designed, manufactured, and hand built in the USA.

Penske Racing Shocks is located in Reading, PA and was formed in 1988 when the need for a higher performing shock absorber was identified by the Penske Racing Indy Car team. The firm now boasts 30 employees at its main headquarters and provides support to competitors in every level and discipline of motorsports worldwide. Penske Racing Shocks prides itself on providing unmatched customer support along with the best products and innovation that allow the firm to enjoy a loyal customer base in all levels of professional motorsport and beyond.


Custom Classic Trucks cover!

IMG_0477 (Large)

Partners in Perfection.

Forgeline’s Premier Pro-Touring Midwest Partner: The Roadster Shop

Forgeline Motorsports would like to announce a unique partnership within the Pro-Touring market that will allow a larger audience to experience the newest Forgeline styles and renowned finishes up-close and in-person at a diverse list of venues across America. For over 25 years, The Roadster Shop, in Mundelein, Illinois has been a leader in the chassis fabrication and turnkey vehicle building market for street rods and muscle cars. Not only will the Roadster Shop be applying their vast expertise to ensure the best Forgeline wheel fitments to their customers’ Pro-Touring build, they have repeatedly raised the bar for high-end Pro-Touring builds and have won some of the industries most prestigious awards.

Forgeline has worked with The Roadster Shop to build wheels for several of their most acclaimed builds, including the C1RS Corvette (winner of the 2009 Street Machine of the Year title on custom one-off Forgeline wheels) and their 1970 Chevy C-10 pickup truck (that made a unique appearance on track at the 2012 Optima Ultimate Street Car Invitational on Forgeline RB3C Concave wheels). “Forgeline is The Roadster Shop’s wheel of choice,” explains Phil Gerber, The Roadster Shop’s V.P. of Sales and Marketing. “The quality of their product combined with outstanding customer service and company integrity makes Forgeline a smart choice for our customers and a brand that we’re proud to represent.”


Fast Track C-10 Vs. Muscle Cars – PHR December 2012

It’s official! Our FAST TRACK C-10 truck would have been the outright winner of the Popular Hot Rodding Muscle Car Of The Year shootout had it…you know…been a Muscle Car. Check out our ‘exhibition’ times and see how our truck stacked up against the competition in the latest addition to our Magazine Archive:

Roadster Shop Barrett Jackson preview